Content Website Due Diligence
We focus on uncovering hidden risks, validating sustainability. Our goal is to help you make a confident go / no-go decision before wiring the money.
What you get
- Clear red flags, risks, and deal-breakers
- Practical insights on ease of operation and scalability
What We Review
Niche & Business Quality
- Niche durability and competitive landscape
- Monetization depth and expansion opportunities
Traffic & SEO Health
- Traffic trends and volatility
- SEO quality and risk factors
- Signs of manipulation, shortcuts, or past penalties
Content & Operations
- Content quality
- Author dependency
- Ease of delegation and automation post-acquisition
Monetization & Revenue
- Monetization models, longevity and risks
- Opportunities to improve RPM and diversify income
Financials & Valuation
- P&L review and earnings quality
- Validation of add-backs and expenses
- Valuation multiple vs comparable deals
60 Minutes Clarity Call — Walkthrough of the report
- Negotiation angle
- Post-acquisition priorities
- Risk mitigation plan
How It Works
Submit the Asset & Place the Order
You complete a short intake form with details about the content website you're evaluating and place your order.
Access & Clarification
Our team reaches out to request any additional information and analytics access (if available), and to clarify key points related to the asset.
Due Diligence Review
Once all required elements are received, we perform a full operator-level review of the business.
Report Delivery (48–72h)
You receive a 15–25 page written report within 48 to 72 hours after all elements are provided.
1-on-1 Clarity Call (60 minutes)
We walk through the findings and what's next.